B2B Marketing, Customer Lifecycle, Online Video Marketing, Video Content
In SEM on June 19, 2009 at 10:12 am
Tips for B2B Marketing with Video
1. Identify stages in your customer lifecycle where you can use video to deliver your message.
2. Choose a tactic and focus your efforts on executing it well.
3. Hire a video production company who can partner with you to create content.
4. Produce your first video content and publish it with an online video platform.
5. Monitor the success of your initiative and use the insight to plan your next move.
Common Tags, Content, Free Data, Meta Data, Tag
In SEM on June 18, 2009 at 11:51 am
Common Tag is an open tagging format developed to make content more connected, discoverable and engaging. Unlike free-text tags, Common Tags are references to unique, well-defined concepts, complete with metadata and their own URLs. With Common Tag, site owners can more easily create topic hubs, cross-promote their content, and enrich their pages with free data, images and widgets.
The companies involved in the development of Common Tag — AdaptiveBlue, DERI (NUI Galway), Faviki, Freebase, Yahoo!, Zemanta, and Zigtag — offer services that help publishers get started.