Tips for B2B Marketing with Video 1. Identify stages in your customer lifecycle where you can use video to deliver your message. 2. Choose a tactic and focus your efforts on executing it well. 3. Hire a video production company who can partner with you to create content. 4. Produce your first video content and publish it with an [...]
Common Tag is an open tagging format developed to make content more connected, discoverable and engaging. Unlike free-text tags, Common Tags are references to unique, well-defined concepts, complete with metadata and their own URLs. With Common Tag, site owners can more easily create topic hubs, cross-promote their content, and enrich their pages with free d […]
Google and the other search engines which are a part of Sitemaps.org now support up to 50,000 child Sitemaps for Sitemap index files (instead of the previous 1,000). This allows large sites to submit a theoretical maximum of 2.5 billion URLs with a single Sitemap Index URL (oh, and if you need more, you can [...]
Two thirds of businesses are unaware they will be able to use their own name in place of domain extensions such as .com, .org, or .net when Internet domains are liberalized next year, according to a survey. For Full Article visit http://www.reuters.com/article/internetNews/idUSTRE5576DM20090609 Posted in Miscellaneous Tagged: Small Business, Web Domain Chang […]
Microsoft released the IIS Search Engine Optimization (SEO) Toolkit Beta – a free, downloadable toolkit that helps Web developers, hosting providers, and Web server administrators improving their sites’ relevance in search results by recommending how to make them more search engine-friendly. The SEO Toolkit Beta is available for installation via the Microsof […]
1. Juicy Studio Image Analyzer – is a handy online tool that will look at each image on a given page and evaluate the following parameters: image width / height; alternative text; An URL to an image long description. 2. Alt Text Checker – (by Durham University) will list alt text information next to each image found on the [...]
A recent survey conducted by Buzz Marketing, and sponsored by Marketing Profs and Trackur, shows that more than half of the B2B marketers polled aren’t adequately prepared for an online crisis. Although the sample universe was small, it is an indication of what B2B marketers are thinking and doing. * 60% say they have a good understanding [...]
Shockwave Flash files can be read and indexed now. The agreement between Google and Adobe in this regard is a noble effort to make the invisible flash file visible for the search engines. Using the “optimized Adobe Flash Player technology”, the search engines can now index rich internet applications of SWF file format. There is [...]
Google has risen to such a dominant position that other search players are often overlooked. According to comScore, Google had a 75% share of the UK search market in June 2008, handling 2916m searches. EBay was its nearest rival with a 5.5% share. Next came Yahoo!, Microsoft, Ask.com, AOL and Facebook, none of which had [...]
PPC is something like “Analysis to Paralysis” state Data is good, data is important, data is what you should be looking at to make decisions based on what’s best for what’s going on in your account. But there are some & many things to keep in mind when you’re looking at your PPC data. 1. [...]