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Industry Watch June, 2011

9 Jun

1. Facebook Turns On Facial Recognition For Tagging By Default:

http://mashable.com/2011/06/07/facebook-tag-suggestions/

2. Google Acquires PostRank, An Analytics Service For The Social Web:

http://techcrunch.com/2011/06/03/google-acquires-postrank-an-analytics-service-for-the-social-web/

3. Search Advertising Forecast to Hit $14.38B in 2011:

http://searchenginewatch.com/article/2077633/Search-Advertising-Forecast-to-Hit-14.38B-in-2011-Report

4. Apple plays customer loyalty, anti-Google cards with iCloud:

http://www.computerworld.com/s/article/9217443/Apple_plays_customer_loyalty_anti_Google_cards_with_iCloud_say_analysts

Top 10 Overall Search Terms

22 Aug
Top 10 Overall Search Terms

Top 10 Overall Search Terms

What can we do with Social Media Sites?

29 Jul

Social Media Activities

Integrating Social Media Sites

Driving ROI from Awareness to Advocacy

19 Jun

Tips for B2B Marketing with Video

1. Identify stages in your customer lifecycle where you can use video to deliver your message.
2. Choose a tactic and focus your efforts on executing it well.
3. Hire a video production company who can partner with you to create content.
4. Produce your first video content and publish it with an online video platform.
5. Monitor the success of your initiative and use the insight to plan your next move.

On-Page Image Usage Analysis Tools

29 Oct

1. Juicy Studio Image Analyzer – is a handy online tool that will look at each image on a given page and evaluate the following parameters:

  • image width / height;
  • alternative text;
  • An URL to an image long description.

2. Alt Text Checker – (by Durham University) will list alt text information next to each image found on the page

3. Page Size Extractor – will give you a quick idea of how the page images influence the page size and hence load time by giving:

  • total number of on-page images;
  • The largest image size;
  • The total image size.

4. Web Developer Firefox: Toolbar offers an array of image analyzing tools:

  • display alt attributes;
  • display image dimensions;
  • display image sizes;
  • display image paths;
  • find broken images;
  • outline images missing alt attributes;
  • hide images / background images;

5. Firefox Accessibility Extension offers a most useful feature summarizing all page images in the form of a handy table (the feature can found under “Text equivalents” => “List of images“). The table is extremely easy to use as (1) it highlights “the problematic” images and (2) it can be sorted by any of the following parameters:

  • Image alt text;
  • Image source link;
  • Image width;
  • Image height

Are You Prepared For An Online Crisis?

21 Oct

A recent survey conducted by Buzz Marketing, and sponsored by Marketing Profs and Trackur, shows that more than half of the B2B marketers polled aren’t adequately prepared for an online crisis.
Although the sample universe was small, it is an indication of what B2B marketers are thinking and doing.

* 60% say they have a good understanding of their current reputation
* 63% don’t have a blogging policy in place
* 53% place strategic importance on measuring and monitoring their reputation in 2008
* Only 42% have a strategic plan in place to manage their online reputation
* More than half (54%) are not monitoring traditional media using services like Burrells/Luce or Bacons
* 63% are monitoring social media and blogs with free online services
* Only 33% use a paid subscription service to monitor online content
* 54% say they are leveraging social networks like Facebook and LinkedIn
* 45% are monitoring their brand on these social networks
* 71% say they are not developing widgets that can be added to social sites