Most firms unaware of Web Domain changes!!!

9 Jun

Two thirds of businesses are unaware they will be able to use their own name in
place of domain extensions such as .com, .org, or .net when Internet domains
are liberalized next year, according to a survey.

For Full Article visit http://www.reuters.com/article/internetNews/idUSTRE5576DM20090609

Advertisements

IIS SEO Toolkit Beta – Now Available

5 Jun

Microsoft released the IIS Search Engine Optimization (SEO) Toolkit Beta – a free, downloadable toolkit that helps Web developers, hosting providers, and Web server administrators improving their sites’ relevance in search results by recommending how to make them more search engine-friendly. The SEO Toolkit Beta is available for installation via the Microsoft Web Platform Installer 2.0 Beta.

The IIS SEO Toolkit will:

  • Improve the volume and quality of traffic to Web site from search engines
  • Control how search engines access and display Web content
  • Inform search engines about locations that are available for indexing

The IIS SEO Toolkit includes three modules that integrate with IIS Manager:

  • Website Analysis, which suggests changes that can help improve the volume and quality of traffic to your Web site from search engines;
    • Report Summary Dashboard
    • Detailed URL information
    • Route Analysis
    • Word Analysis
  • Robots.txt Exclusion, which makes it easier to control and restrict the content that search engines index and display; and
    • Selecting URL paths from physical & virtual/logical view of website – the paths that are specified for “Allow” and “Disallow” directives in robots.txt file
  • Sitemaps and Site Indexes, which can help inform search engines about locations that are available for indexing.
    • Selecting URL’s from physical & virtual/logical view of website

On-Page Image Usage Analysis Tools

29 Oct

1. Juicy Studio Image Analyzer – is a handy online tool that will look at each image on a given page and evaluate the following parameters:

  • image width / height;
  • alternative text;
  • An URL to an image long description.

2. Alt Text Checker – (by Durham University) will list alt text information next to each image found on the page

3. Page Size Extractor – will give you a quick idea of how the page images influence the page size and hence load time by giving:

  • total number of on-page images;
  • The largest image size;
  • The total image size.

4. Web Developer Firefox: Toolbar offers an array of image analyzing tools:

  • display alt attributes;
  • display image dimensions;
  • display image sizes;
  • display image paths;
  • find broken images;
  • outline images missing alt attributes;
  • hide images / background images;

5. Firefox Accessibility Extension offers a most useful feature summarizing all page images in the form of a handy table (the feature can found under “Text equivalents” => “List of images“). The table is extremely easy to use as (1) it highlights “the problematic” images and (2) it can be sorted by any of the following parameters:

  • Image alt text;
  • Image source link;
  • Image width;
  • Image height

Are You Prepared For An Online Crisis?

21 Oct

A recent survey conducted by Buzz Marketing, and sponsored by Marketing Profs and Trackur, shows that more than half of the B2B marketers polled aren’t adequately prepared for an online crisis.
Although the sample universe was small, it is an indication of what B2B marketers are thinking and doing.

* 60% say they have a good understanding of their current reputation
* 63% don’t have a blogging policy in place
* 53% place strategic importance on measuring and monitoring their reputation in 2008
* Only 42% have a strategic plan in place to manage their online reputation
* More than half (54%) are not monitoring traditional media using services like Burrells/Luce or Bacons
* 63% are monitoring social media and blogs with free online services
* Only 33% use a paid subscription service to monitor online content
* 54% say they are leveraging social networks like Facebook and LinkedIn
* 45% are monitoring their brand on these social networks
* 71% say they are not developing widgets that can be added to social sites

Google-Adobe Agreement for Flash files

18 Oct

Shockwave Flash files can be read and indexed now. The agreement between Google and Adobe in this regard is a noble effort to make the invisible flash file visible for the search engines. Using the “optimized Adobe Flash Player technology”, the search engines can now index rich internet applications of SWF file format. There is no need to change the otherwise attractive Flash content in order to make it suitable for the crawlers to read. There are more than 73 million Flash files on the web which will now be visible with the help of this new technology.

According to Google, the optimized Adobe Flash Player technology has the potential to cover all kinds of SWF files including buttons, menus for self-contained Flash websites. Some of the observers have speculated the linage of the new technology in Silverlight. Silverlight was created by Microsoft to have an edge over Flash.

Although Adobe has prepared this effective solution for Google and Yahoo, in order to make SWF content easily searchable the span of search services, the company is planning to share its Flash indexing technology with other search vendors too. By having solutions for other search engines, Adobe would be able to affirm its foothold in web search market as well.

Who is after Google’s crown?

17 Sep

Google has risen to such a dominant position that other search players are often overlooked. According to comScore, Google had a 75% share of the UK search market in June 2008, handling 2916m searches. EBay was its nearest rival with a 5.5% share. Next came Yahoo!, Microsoft, Ask.com, AOL and Facebook, none of which had a share bigger than 4.3%.

Hitwise’s UK research for the same month focused on the leading search engines. It gave Google a crushing market share of 87%. Yahoo! and Microsoft took 4% each, and Ask trailed with 3%.

Overturning Google’s hegemony is a daunting task. Gavin Ailes, deputy managing director at The Search Works, says: ‘Microsoft, with all its marketing expertise, may pose the greatest threat. Cuil is also one to watch.’

Judith Lewis, search director at i-level Search, also has her eye on the start-up. ‘Cuil is probably the most notable contender for Google’s crown, though a merger between Yahoo! and Microsoft may help create a serious new rival,’ she says. ‘The internet is full of people trying to make a quick buck, so any aspiring rival’s anti-spam filters, as well as the quality and relevance of its results, will need to be perfect.’

Cuil claims to search three times as many webpages as Google, and 10 times as many as Microsoft.

Many argue that social networking sites have meant that Google is used less for ‘people search’ – looking for information on an individual – because that information is more likely to be found on a social networking site. For pure informational search, however, social networking sites are unlikely to make much of a dent in Google’s dominance.

Price-comparison sites continue to perform well, especially in the current economic climate. Google Product Search and Google Merchant Search do not currently trouble established players such as Kelkoo and Moneysupermarket.com.

‘Google’s advantage is that it is one step up the search stream,’ says Adam Russell, LBi UK Media Account Manager. ‘It has no outgoing cost of acquisition, because Google does not pay for its clicks, whereas Moneysupermarket.com, for example, ends up paying Google. Moreover, Google has collected so much information about its users that it has become very accurate in second-guessing their needs and taking them straight to it, or at least streamlining their journey.’

Analysing the DATA – PPC Management

16 Sep
PPC Management

PPC Management

PPC is something like “Analysis to Paralysis” state 🙂

Data is good, data is important, data is what you should be looking at to make decisions based on what’s best for what’s going on in your account. But there are some & many things to keep in mind when you’re looking at your PPC data.

1. Nothing stays constant over short periods: a keyword that performs well one month may tank the next month and rebound the following month. Looking at too small of a time frame of data can really hurt you in the long run. Make sure you look at the keyword and its history over time.

2. Make sure to have enough data to make a good decision: having enough data is easy when you’re talking about search terms that gets hundreds of clicks a day. But what do you do when a search term might get only 10 or 15 clicks per month? You give it time. And unfortunately, there’s no hard or fast number of clicks or amount of time that you need to give to a search term to see if it works.

3. Look for trends but don’t spend so much time looking that you lose your mind: you know that old adage, “When you can’t see the forest through the trees?” That’s particularly true with PPC. Sometimes, if you spend so much time immersed in the data analysis, you can’t view your PPC campaign objectively, which makes it harder to make decisions.

4. View your account objectively: No matter how strongly you believe that a keyword should work, if the data proves otherwise, lower the bid or turn it off. For example, you’d think that for a company that sells golf shoes, the keyword “golf shoes” would be a great term. Actually, it’s not. People who search “golf shoes” tend to be in the research phase of their search, not the buying phase. So “golf shoes” spends a whole lot of money, but converts only rarely. This also includes the area of “ego bidding,” which is bidding high on keywords just so you can be number 1 for that term, regardless of the payoff.

5. Make sure you can track conversions: if you are an e-commerce site, looking for lead generation, selling services, no matter what you are doing, with very little exception, you MUST have conversion tracking in place. Conversion tracking, especially for e-commerce companies, is incredibly important. If you sell online and you’re average order is $47, and I can’t tell how much it costs for you to get that conversion, then I can’t tell what words are producers and which are money suckers. Conversion tracking lets me get you the best ROI possible – if a search term spends a lot but rarely converts, I can put that money someplace where it will payoff. I’ve had a clients who have told me that search terms don’t or won’t work without even trying them, just because they “know.” How do they know? Even if you’re a service company, you need conversion tracking – if you’re average service is $200, and it costs you $150 to get that lead, is that cost effective?

6. Test, test and retest: if something doesn’t work once, it doesn’t mean it won’t ever work again. It might work if you used a different landing page, or tried a lower position or tried site targeting or geo-targeting.

All these items above rely on data analysis to know what works and what doesn’t, but remember, don’t get so caught up in the analysis that you forget to step back and look at the account as a whole.

Something New in the Data: Google now separates data Search from Content. Read the Google Blog for more information.