Tag Archives: SEO

IIS SEO Toolkit Beta – Now Available

5 Jun

Microsoft released the IIS Search Engine Optimization (SEO) Toolkit Beta – a free, downloadable toolkit that helps Web developers, hosting providers, and Web server administrators improving their sites’ relevance in search results by recommending how to make them more search engine-friendly. The SEO Toolkit Beta is available for installation via the Microsoft Web Platform Installer 2.0 Beta.

The IIS SEO Toolkit will:

  • Improve the volume and quality of traffic to Web site from search engines
  • Control how search engines access and display Web content
  • Inform search engines about locations that are available for indexing

The IIS SEO Toolkit includes three modules that integrate with IIS Manager:

  • Website Analysis, which suggests changes that can help improve the volume and quality of traffic to your Web site from search engines;
    • Report Summary Dashboard
    • Detailed URL information
    • Route Analysis
    • Word Analysis
  • Robots.txt Exclusion, which makes it easier to control and restrict the content that search engines index and display; and
    • Selecting URL paths from physical & virtual/logical view of website – the paths that are specified for “Allow” and “Disallow” directives in robots.txt file
  • Sitemaps and Site Indexes, which can help inform search engines about locations that are available for indexing.
    • Selecting URL’s from physical & virtual/logical view of website
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Share of Online Searches by Engine, January 2008

28 Feb

2008-january-search-share-nielsen-megaview3.gif

The Secret “10%” of SEO Knowledge and How Information Spreads in the Search World

18 Jan

Things in the 10% might include:

* The names and emails of private link brokers and link sellers whose networks are still passing value.
* IP lists of the search engines’ cloak-detection bots and methods of identifying potential human quality raters.
* Ways around penalties, bans, or other search issues.
* Email access to the right people at search engines, blogs, social media sites, & large web properties.
* Access to email or online lists of effective social media voting groups.
* Methods for scalably grabbing large amounts of competitive intelligence data from the engines or other sources.
* Data on traffic, referrals, and other competitive intelligence information for big brands, sites, and verticals.
* CTRs, CPCs, CPMs, ad payouts, & conversion rates for specific keywords and phrases.
* Lots and lots of other super secret stuff.