Tag Archives: Squeeze Page

What exactly is a Squeeze Page?

11 Jan

List building is an important process for every online business, and squeeze pages are one of the best tools to build your mailing list.

A squeeze page is a web page designed to do one thing and one thing only: to obtain or gently “squeeze” your visitors’ information so that you have their permission to email them with your newsletter or other information.

Most squeeze pages will convert at 30 to 50% but a really good squeeze page might convert visitors at 60% or even higher. The conversion rate will depend not only upon the design of the page but also upon the quality of the traffic coming to the page.

Here are the key components of a good squeeze page.

An Attention Grabbing Headline
Immediately under your web site title or logo you need a bold headline that grabs your visitors’ attention. It’s best to come up with two or three good headlines and then test each to see which has the highest conversion rate.

Your heading or subheading should also promise to deliver something valuable that your visitors want or need. One of the statements I have used is “Learn the Secrets of Driving Traffi To Your Web Site Like Crazy!” If your visitors believe that you will deliver what you promised, and it is something they want, then they will sign up. It’s as simple as that.

Offer a Gift
Offering a free gift such as a free report or free e-book is one of the most powerful techniques to entice people to give you their name and email. If you don’t have an e-book to give away, write one. It doesn’t need to be 100 pages. Many e-books given away like this are just 16-25 pages. Try it and watch your conversions soar.

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