Tag Archives: Online Advertising

Online Paid Advertisements – Know the Facts before You Take the Leap

28 Jan

Online Paid Advertisements

Online paid advertisements are advertisements placed by online advertising networks on webmasters WebPages with permission of the webmasters, so that the viewers of the website may click on the adverts and the webmasters get paid for ads when any visitor clicks over the advertisement. This is fiscally highly profitable for the webmaster – who owns the website. There are many programs that offer this kind of novel income opportunity. The webmasters get paid for ads that have been clicked by visitors to his site.

Types of Online paid advertisements

Online paid advertisements come in different formats and shapes, starting from banner ads. Other formats include pop-up ads, pop-under ads, text ads, and news letter ads. Each online paid advertising format is unique by itself, i.e., every ad format has its special purpose. Looking to each format in detail will give a clearer picture.

Banner Ads

Banners ads, as the name implies is a banner that has ads within it. There are different types of paid banner advertising. Some of the standard formats are horizontal banner – leader board (480×60) and vertical banner – skyscraper (120×600). Other formats include half banner (234×60), button (125×125), wide skyscraper (160×600), square (250×250), large (336×280) and small rectangle (180×150). The webmaster can choose to display between image ads and text-only ads on his/her webpages. If he/she likes to display image ads, then it will cover the entire banner. But if one would like to display text-only ads, you may have from a minimum of one text ad to four or five text ads within the banner. Banner ads are also displayed in paid email advertising.

Pop-up Ads

Using Pop-up ads is a very conventional form of online paid advertising. Whenever a webpage loads, a pop-up also emerges. Before a visitor can see the webpage he has to view the pop-up -provided by the online advertising network. The online paid advertising networks such as Adsense, and Adbrite -, provide small HTML codes that can be into host webpages.

Pop-under Ads

Pop-under ads are ads that are displayed when an user visits a website, but unlike pop-ups these ads tend to stay minimized so that the visitor does not get annoyed. On closing the active window, then pop-under ads will be displayed. This type of advertising is gearing up pace in the online advertising market, as it is quite non-intrusive and doesn’t irritate the visitor or internet user. Many online advertising networks are currently offering pop-under ads and the webmasters are paid reasonably well when compared to pop-ups.

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