Tag Archives: Visitors

Key metrics that reveal Site Performance!

10 Jan

Top 4 metrics to track Web Site Performance:

Average number of page views per user: More is usually better, but high average page views combined with a low conversion rate could mean a poor shopping cart design or the wrong product mix.

Average amount of time visitors spend on the site: If visitors are staying longer than 20 seconds (the minimum threshold you want) but still not buying, you are failing to provide enough information or incentive to make a decision.

Shopping cart abandonment rate: A high abandonment rate could mean your checkout process is too complicated or you charge too much for shipping.

Conversion Rate: Conversion rates for e-commerce sites generally fall anywhere between 0.75 and 7 percent, depending on the price point and the market.